Retargeting (often referred to as ‘remarketing’) is a powerful branding and conversion optimisation tool that can form an important part of the digital marketing strategy. It is designed to help companies reach users who have previously visited your website but don’t convert right away.
Retargeting is a great tool to substantially increase Return on Investment (ROI). It focuses your advertising on viewers who are already familiar with your brand and who have already expressed interest. It works by ‘tagging’ pages of your site that correspond to certain categories that you wish to promote.
Clue Design’s retargeting campaign works in conjunction with content marketing, adwords and display advertising tools. We’ll manage audience lists, interest categories, demographics and keyword searches to ensure you maximise your presence through a series of different channels and increase the rate of returning visitors and conversions.
Interested in getting started? Contact us today.