2017

Articles 1 to 3 of 3
    Multi-Channel vs Omni-Channel eCommerce

    Multi-Channel vs Omni-Channel eCommerce

    The difference between a multi-channel and omni-channel ecommerce strategy is the approach you take towards driving sales through your digital channels and the approach you have towards your customer’s shopping experience through UX (user experience). So before reading any further consider what your focus is across all your channels. Is it a sales objective? Or is it brand perception?

    Category: e-Commerce
    Articles 1 to 3 of 3