Web Marketing - Keyword Analysis Report

Effective Search Engine Optimisation (SEO) depends on choosing the best Keywords for your website content, because it is your site content that the search engine spiders use to deliver result to searchers.

But, you ask, what's the point of finding the best keywords?

A well-optimised Web page gets you a much higher listing in the major search engines like Google, Yahoo!, MSN, and AOL.

And yes, being in the top ten listings on the first page of search results will potentially get you many, many more qualified visitors to your website than if you are somewhere on the second page or lower.

So, what are the "best" keywords?

When your potential customers use search engines, keywords are the words and phrases they type into the search box while looking for products and services like yours.

The best keywords are those words and phrases commonly typed in by your potential customers, but which aren't used much on your competitors' websites.

In other words, if you optimize your pages for keywords your potential customers use a lot (Demand), but your competitors haven't thought of (Supply), YOU win.

But here's the catch...you'll never get to know which are the best keywords for your website simply by guessing.

If you attempt to optimise your pages for words and phrases that are just your best guesses, you are losing potential customers and wasting valuable time.

To make sense of the time and money you spend on search engine optimisation (seo), you need to KNOW that the keywords you use will deliver results.

How we work

Most web developers ask the client to come up with a list of keywords, which invariably leads to a large number of high quality keywords being missed. At Clue Design, we will work with you to compile an initial list of keywords, and then do our own extensive research to add to this list. We don't believe this vital process should be left to chance and guesswork.

Our results are cross-checked against a database of over 300 million keywords and phrases that people have typed into various search engines over the previous 95 days. (In other words, there is no "guessing" when you use Clue Design's Keyword Analysis Service. Everything is based on the keywords millions of people have actually typed into search engines.)

Best of all, our competitive analysis tools enable you to find those "best keywords" - the ones your potential customers use, but which your competitors don't know about.

What we then do with these actual SUPPLY and DEMAND figures is rank your keywords in order of importance so that we know which are the words or phrases that will bring you the highest amount of quality traffic to your website. This process allows us to prioritise our efforts when optimising your site to get the best 'bang for your buck', as well as allowing us to more accurately estimate the effort required to achieve your overall goals.

What we deliver

A draft Keyword Research & Analysis Report is sent to the client in spreadsheet PDF format and the priority ranking of target keywords is agreed. Then the Agreed Target Keyword Analysis Report is the client's to keep, although the content mapping column will change as keywords are mapped to page content and addresses when optimising takes place.

The Keyword Analysis Report will be referred to whenever search engine optimisation is done on your Web site or when minor adjustments or additional keywords are added as part of an ongoing Web Marketing Plan. Used with proper (ethical) SEO placement techniques, it represents your 'blueprint' for Internet 'visibility' that will give you a competitive advantage over the 98% of all sites that do not use one!

 View sample report click here (55KB)
To view the sample report, please make sure you have the free Acrobat Reader.

Contact us today to find out how Web Marketing can benefit your business