Paid Search Marketing

Paid search marketing for specific promotions and campaigns

Rapid, measurable results for highly targeted web marketing or a short-term alternative to SEO.

With paid search, or sponsored search, you pay for a specified page of your website to appear in search results for a particular keyword or phrase.

This is different to the free, or organic, results that Search Engine Optimisation (SEO) gives you.

Paid search can cover gaps in SEO that may occur if you have a new website or insufficiently strong keywords. Being highly targetable and quick to set up, it is also very effective for marketing related to events or seasonal markets.

Successful paid search marketing starts with thorough keyword analysis and requires diligent tracking and measurement of results. We can take of the entire process on your behalf, ensuring that you stay within your pre-determined budget and receive a positive ROI.

The promotional nature of paid search lends itself to the creation of campaign-specific landing pages that contain focused offers and strong calls to action.

Mintox Adaptive e-Business Software works well with paid search marketing, because of its detailed reporting and because it makes setting up campaign-specific landing pages easy.