Web Marketing - Online PPC Advertising

What is Paid Keyword or Pay-Per-Click Advertising?

One very popular Internet advertising approach is to pay for online advertising on a cost per click basis (CPC) otherwise known as Pay Per Click advertising (PPC). Originally, the best-known dedicated PPC site was overture.com (formerly goto.com and now owned by Yahoo!) where you can bid on search terms. Your listing is ranked according to the price you bid (eg 10 cents) and your charge is assessed only if someone clicks on the listing. You can get started with overture.com, now called Yahoo Search Marketing, for a minimum of US $50 initially and $20 per month, and minimum bid of 5 cents per click-through.

There are many similar sites that have no minimum bid, though none with the reach of Yahoo excepting the gieant Google. If you are really after some serious traffic, Google has got the most comprehensive and flexible "Google Adwords" PPC service well entrenched as market leader.

Why Do You Need It?

Per-Per-Click (PPC) advertising programs may be an important component of a comprehensive search engine marketing strategy, and despite their cost, they can sometimes provide some very distinct advantages to marketers over the standard search engine optimisation and submission processes. For example, buying keywords linked to a Google Ad or Overture listing offers an immediate way for you to drive qualified traffic to your website and an extremely flexible way to support special-purpose advertising campaigns. In addition, with recently introduced sophisticated tracking scheme it is relatively easy to measure your ROI with this form of advertising.

These programs can be used to cover gaps in rankings when a site does not gain sufficient prominence on a particular keyword phrase because of limitations in content quality, quantity, site technological or low existing link popularity due to age of website or whatever. PPC programs also act to promote seasonal initiatives or new product launches or support offline advertising campaigns or opportunities.

The Clue Design Advantage

Clue Design can take away the headache of managing all of your company’s paid advertising campaigns. Our well researched keyword analysis and our highly disciplined tracking and measurement process alows us to ensure that you do not overspend your budget and receive a positive return on your investment (ROI).

With some very complex PPC schemes, including concepts like broad matching, phrase matching and exact matching, there are many traps for the inexperienced. These traps may cause some to pay for keywords not intended, pay a higher rate than needed or to produce relatively poor sales/enquiry conversion rates. With some competitors willing to bid high on keywords or throw big bucks at PPC, you need to have a smart manager in place. Clue Design currently manages campaigns as small as $300 per month or as large as $50,000 per month. We may be able to tailor a campaign to suit your business needs, so do not hesitate to call our online advertising specialist.