Web Marketing - Introduction

If you want your site to sell, then you need visitors (traffic) to it. This much is already obvious. What is not so obvious for many site owners is how they can CORRECTLY market their site, and which options will best suit their needs?

There are many ways to market your Web Site. Here are just a few of the more important:

• The Search Engines and Directories like Yahoo, Google and MSN!
• Search Engine Optimisation (SEO)
• Pay Per Click Keyword Based Advertising 
• Links from other relevant Web sites
• Printed, traditional and Digital Media
• E-mail and E-zines (e-newsletters)
• Banner Ads - on-line and off-line
• Word of Mouth

You may recall the 80/20 rule, which says that "you get 80% of the benefit from 20% of your effort" (if you play it smart). For the Search Engines, it is more like 90/10 particularly for the sales oriented sites. Hence, its very important that you choose the options that best suit your specific needs.

In order to make this vital decision, you should speak to a specialist Internet Marketing consultant - someone who can ask the hard questions and very clearly understand your own unique circumstances and needs.

That's why Clue Design has an in-house Seach Engine Optimisation (SEO) specialist - someone who focuses solely on this area of the Internet, and is well qualified to advise you on getting results from your website.

To learn about the different services our Clue Design SEO Specialist can assist you with, click here to read about Search Engine Optimisation (SEO).