Managing your customer and member relationships
Your company or organisation owns a large and active database. This valuable asset holds a wealth of detail about people, their buying habits and interests that gives you the ability to target well-defined market segments, groups or even individuals.
You have decided that the time has come to unlock the potential of this data by employing innovative web marketing strategies that may include, for example, building and engaging with communities of interest.
The successful implementation of your plans will require a system with advanced capabilities that makes it possible to interact selectively with your customers or members and offer them uniquely individual online experiences.
The Clue Design Membership Management Solution is a customer and member management system. It is the solution of choice when you have well-defined customers or members groups that are differentiated by attributes such access level, geographical location, subscription levels or personal profiles.
This feature-rich application embodies our many years of successful experience in showing our clients how to create and sustain every known form of online interaction and customer engagement. With our long history of indisputable results in this area, it is no surprise that clients consistently gain high levels of return on investments from their websites.
We will create for you a customised solution that will combine many advanced features of Mintox Adaptive e-Business Software to give you a sophisticated, multi-faceted online environment. It will allow you the flexibility to implement strategies that could range from traditional database marketing techniques to the latest in Web 2.0 community-based collaboration and social media.
Key capabilities and benefits
Your Clue Design Membership Management Solution will reflect all our experience in niche marketing and relationship building. It will be feature rich and highly customisable to the unique needs of your company or organisation.
Possibly the single most valuable benefit of this solution will be the opportunities it creates to use innovative web marketing initiatives coupled with our e-campaigner software. It will give you new ways to maximise the ROI from your existing database, in turn allowing you to rapidly build a competitive position that is superior to any of your competitors.
On the other hand, if you are only just beginning to build your marketing database, your solution’s ability to automatically gather detailed records of customers and their buying habits will allow you to gain momentum quickly.
One of this system’s most powerful features is the way it recognises individuals or groups and automatically shows them unique views of your website. It is possible to develop this capability to such an advanced level that you virtually have different websites for different users. For example, you might configure your system so that the public sees retail prices while individual wholesalers see their volume-based discount structures. Another typical example is the ability to build loyalty and conduct campaigns by offering different benefits and promotional offers to specific membership groups.
By offering such highly personalised online experiences you will create an engaging online environment that will lead to improved customer satisfaction, retention and repeat sales.
Your solution will take you to more sophisticated level than the one-way communication of a conventional business website. For example, by allowing website users to add comments to your blog or product reviews to your catalogue, you can engage their interest and start building a Web 2.0 conversation. This will in turn give you valuable social media exposure and enhance your Search Engine Optimisation (SEO).
Reduced administration costs and improved cash flow will be yours too, if you choose to implement the system’s automated subscription functionality that collects and processes online payments