Burch Family Wines, WA’s largest family owned and operated winery have launched their new website, bringing together their well-known and established brands including Howard Park Wines, Madfish Wines and Marchand & Burch.
With each of Burch Family Wines’ brands having its own separate website, the vision was to consolidate the brands, merging together the three separate sites into one website and e-Commerce store, establishing Burch Family Wines the umbrella for its “family” of products.
The new website, whist branded Burch Family Wines, still encompasses the branding and familiar look and feel of the Howard Park, Madfish and Marchand & Burch Wines websites. This has been done with separate brand-specific pages, so users can identify that they are purchasing a product of a specific Burch Family Wines brand.
To keep a balance of information and interactivity, videos have been embedded throughout the site and a tabbed interface on products pages makes it simple for users to navigate through product information such as wine reviews, tasting notes, awards and more. For an overall intuitive shopping experience, users can add products to wish lists as well as view recommended and related products.
Check out the new site at http://bit.ly/NeGY2X and while you’re there you might just find that perfect red to match the hearty winter’s dish you’re cooking up this weekend!