The rise of social media has had a huge impact on the world of e-business, with some brands launching breakaway social media campaigns that have seen their web traffic and sales go sky high.
With success stories like this, it feels like every company or organisation should have a social presence or risk looking like a dinosaur. But brands often feel nervous about entering the world of social media, which is why we’ve put together this guide to help get you started.
Things to keep in mind before you start planning your social media presence:
- Social Media is a two way street! No one wants to be passively drip fed information. Ask your customers questions, listen to what they have to say and open up a dialogue.
- What is the benefit for your customers? Offering your customers some kind of value is a sure-fire way to increase engagement, whether this be through discounts, competitions or exclusive content.
- Take the good with the bad... It won’t always be plain sailing: people love to complain. Acknowledging and responding to negative comments will show that you care about customer service.
- …But moderate inappropriate comments. People often use the cloak of anonymity to say things they never would in real life and it’s your responsibility to take down offensive comments and bad language. Larger companies should draw up a strict terms-of-service document. Point your users to it and don’t hesitate to delete comments that are in violation.
- Generate Buzz! Social Media is all about buzz. Put simply, this is word-of-mouth about your brand. The best social media campaigns get people talking and sharing, on and offline.
- Create advocates not fans. 90% of consumers trust peer recommendations, while only 33% trust online ads . Find ways of getting your users excited about your brand so that they’ll want to spread the word.
- Show some personality. The best brands have a unique voice that their users know and trust. Think long and hard about how you want to come across and come up with some guidelines and styles to stick to.
- Reporting rules! It’s easy to measure social engagement through tools like bit.ly and Google Analytics so do it and you’ll know what works and what doesn’t. We've written an article on getting started with Google Analytics, which you can read here.
- Content. Content. Content. You can’t post about nothing! Every week make a content plan with several key posts spread out evenly. You could even try starting a blog using the Mintox News Component, writing up news and interesting features for your customers - being seen as a thought leader in your field will really boost your brand’s reputation.
Over the next few weeks we'll be posting guides to each individual social platform including Facebook, Twitter, Pinterest, Google+ and more, so keep checking back to find out how you should be utilising each one for your business.