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Whether you thought of the famous black tick that Nike boasts or the "Golden Arches" from McDonalds, that little graphic has worked its wonders because it has left a permanent message in you mind.

A logo is the most impressive element in enhancing the customers of a company as it brings an immediate recognition and symbolisation towards your business; creates a sense of professionalism and can assist in promotion. Tips to designing a logo:

  • Learn what a logo represents: How can a logo represent your business and how can your business benefit from a logo design?
  • A logo must be describable- You need to be able to describe your logo because if you can’t, then how do you expect your customers to explain your business to others.
  • A logo must be memorable- Just like the logos which pop into your head, you want your logo to leave an impression in your customers memory.
  • A logo must be scalable- Your logo should be small and clear enough for company uniforms, hats and headers on newsletters/documents, and simple enough to be able to clearly stand out on billboards, office fronts and even motor vehicle stickers.
  • Learn from others successes and mistakes- Not only learn from them, but also ensure that your logo is distinguishable and completely unique. A large amount of logos appear all too similar these days so stand out from the crowd.
  • Establish your logo design process by hiring a graphic designer- If designing isn't really your forte, employ a graphic designer who is specialised in logo design and company branding.
  • A logo must be effective without colour- Note that different colours can create different effects and moods towards your design and company:
    Blue- Confidence/calmness/security/dignity/honesty
    Black & Grey- Seriousness/Formality/Elegance?Authority/Distinction
    Brown- Earth/nature
    Yellow & Orange- Optimism
    Green- Nature/Heath/Peace/Freshness
    Red- Passion/Courage/Strength
    Pink- Innocence/Softness/Warmth
    Purple- Spirituality/Mystery/Luxury

For more information on how to design a company logo or trademark, or if you are interested in a professional graphic designer to create your logo, please contact Clue Design. info@cluedesign.com.au 
Check out the cool site logo Design Love for more inspirational logo ideas. www.logodesignlove.com