"Web Marketing is up to 3 times Cheaper than Yellow Pages and 22 times Cheaper than Direct Mail for (Sales) Lead Generation"
Source: Piper Jaffray
According to the Kelsey Group's Annual Forecast (2007-2012), some traditional forms of advertising - including the print Yellow Pages - are on the decline, with Internet advertising expecting to climb significantly. Interactive advertising represented $22.5 billion in total spend in 2007 and is expected to balloon to $62.4 billion in 2012.
Research in the US shows that exposure through more than one channel relates very strongly to increased sales. With search engines becoming the main driver of the internet, the focus is moving towards an approach blending organic and paid searches under specialist management. While figures will vary across different industries and global markets, survey after survey shows that Search Engine Marketing is currently the most economic and measurable form of marketing for many businesses.
Is Web Search Marketing Right For Everyone?
Organic or paid search marketing, professionally managed, does not suit every website on the Internet. However, our experienced team of specialist Search Marketing professionals tell us there are a number of indicators that will help you decide whether your website needs these types of services:
You service markets outside your own geographic location (including multiple retail locations)
You advertise in Yellow Pages, or via Print, TV &/or Radio to generate leads and sales
You're frustrated with the inability to accurately track and measure the results and ROI of your advertising
You use your website for customer support/service delivery
You send out white papers (special reports), product samples, Multimedia-based demos to prospective clients as part of your sales lead generation process.
You need to educate your prospects about your industry before they will consider buying.
You sell goods/services from your site with an online Shopping Cart system (e-commerce)